Generation Life has been providing Australians with tax effective investment solutions for over 17 years

Our Vision


Our tax effective investment solutions have been designed with one thing in mind – you. It’s why we’re here, to help you plan for a financial future in which you don’t just survive, you thrive.

Whether you want a product to help you reach personal milestones, focus on education or as a way to pass on wealth, we can help.


Our leadership team brings you a wealth of knowledge and experience.

Chris Freeman
With over 40 years experience in the financial services industry, Chris has a proven track record of developing businesses by putting clients at the centre of the business model. Chris has successfully delivered consistent business growth while building a network of satisfied clients, stakeholders and engaged teams.

After working in various senior roles for some of the industry’s most successful businesses including BT Financial Group and Bankers Trust Australia, Chris is now dedicating his time to non-executive and advisory roles.
Grant joined the Generation Life Executive Team in September 2017. With over 12 years of experience, Grant has held many senior positions across marketing, distribution and wealth management for Westpac and BT Financial Group. Grant’s qualifications include an Executive Masters of Business Administration with first class honours, a Diploma of Business Law and a Diploma of Financial Services. Prior to his corporate career, Grant was a multiple Olympic champion representing Australia in swimming and has held numerous world records.
Felipe is Generation Life’s Executive Director and General Manager of Distribution, Marketing & Operations. He joined the Group in October 2017 as Head of National Key Accounts and in January 2019 was appointed General Manager of Distribution. Felipe joined the Group from the Westpac Bank where he held several leadership and national strategy positions, most recently as Director of the Westpac Premium Victoria team, responsible for the first acquisition focused team. He has over 10 years’ experience in financial services across Australia and Brazil. Previously, Felipe held key positions at Accenture Group, Investments XP based in Brazil and Director role at the Australia Brazil Chamber of Commerce. Felipe holds a Bachelor of Economics and Finance and is currently studying to complete his level 2 CFA.
John Laver became Generation Life’s Head of Investments in 2017 where he brings over 10 years’ experience in managing large portfolios of assets for various institutions in the wealth management, platform and life company industries.

John joined the firm in 2012 as the Manager of Investment Operations after previously working at AIMS financial group in domestic and cross-border investments. He graduated from RMIT University with a bachelor’s degree in Economics & Finance in 2009.