Generation Life has been providing Australians with tax effective investment solutions for over 17 years

Our Vision

 

Our tax effective investment solutions have been designed with one thing in mind – you. It’s why we’re here, to help you plan for a financial future in which you don’t just survive, you thrive.

Whether you want a product to help you reach personal milestones, focus on education or as a way to pass on wealth, we can help.

Leadership

Our leadership team brings you a wealth of knowledge and experience.

Chris Freeman
Chairman
With over 40 years experience in the financial services industry, Chris has a proven track record of developing businesses by putting clients at the centre of the business model. Chris has successfully delivered consistent business growth while building a network of satisfied clients, stakeholders and engaged teams.

After working in various senior roles for some of the industry’s most successful businesses including BT Financial Group and Bankers Trust Australia, Chris is now dedicating his time to non-executive and advisory roles.
Felipe is the Chief Executive Officer of Generation Life and he brings over 14 years of experience in financial services across Australia and Brazil.

Since joining the Generation Life in 2017 as Head of National Key Accounts, Felipe has played a pivotal role in shaping its strategic direction. In 2019, Felipe was appointed General Manager of Distribution, further strengthening the Generation Life’s market presence. In early 2025, Felipe was appointed to his current role as Chief Executive Officer.

Before joining Generation Life, Felipe held a number of senior leadership and national strategy roles at Westpac Bank, including serving as Director of the Westpac Premium Victoria team. His diverse experience also includes key positions at Accenture Group, Investments XP in Brazil, and a directorship at the Australia Brazil Chamber of Commerce.
John Laver became Generation Life’s Head of Investments in 2017 where he brings over 10 years’ experience in managing large portfolios of assets for various institutions in the wealth management, platform and life company industries.

John joined the firm in 2012 as the Manager of Investment Operations after previously working at AIMS financial group in domestic and cross-border investments. He graduated from RMIT University with a bachelor’s degree in Economics & Finance in 2009.
Vincent leads the Product team at Generation Life responsible for the development and delivery of product solutions. Prior to Generation Life, Vincent held roles with Invesco, Australian Unity and AXA covering a number of responsibilities including technical services, product development, marketing, investment management, project management and strategy. Surprisingly, Vincent also spent a number of years working at ASIC early on in his career understanding legal and financial structures which has come in handy over the years. With over 25 years of financial services experience spanning investment bonds, superannuation, platforms and managed funds, Vincent has seen pretty much every financial product structure you can imagine.