We’re proud to announce that Generation Life has been recognised with three Financial Standard Marketing, Advertising & Sales Excellence (MAX) Awards 2025, winning in the following categories:
- Integrated Campaign of the Year – Industry
- Campaign of the Year – Financial Education
- Marketing Team of the Year
These awards celebrate the highest standards of marketing, advertising and sales performance in the Australian financial services sector. Our wins are a testament to the bold thinking, innovative and purpose-driven content from our team, along with our commitment to delivering impactful campaigns that challenge the status quo and drive meaningful engagement with the financial adviser community.
Felipe Araujo, Generation Life’s Chief Executive Officer says:
"The Generation Life Marketing team has completely innovated the way we create and deliver content across all platforms, delivering exceptional results day in and day out. Their agility, dedication, and strategic thinking have elevated our brand, bringing our values and goals to life. They have set a new benchmark – continually innovating, thinking ahead, and redefining what’s possible in this space. I couldn’t be prouder of their commitment, creativity and remarkable achievements."
Our Not Tomorrow’s Problem campaign was also developed to equip financial advisers with the tools, strategies, and insights to provide clarity around their clients’ financial motivations, goals, and challenges across different life stages. By exploring themes spanning across wealth accumulation, intergenerational wealth transfer and retirement planning, the campaign delivers valuable thought leadership at a time when financial advice is more critical than ever to help Australians achieve a better tomorrow.
Our team is incredibly passionate about what we do, our brand and our vision of helping everyday Australians and financial advisers forward-think tomorrow – we’re incredibly proud to be recognised among the industry’s best.
A heartfelt thank you to our talented team and the many financial advisers who engaged with the campaign and continue to place their trust in Generation Life.
At Generation Life, we remain focused on supporting financial advisers through education, innovation, and solutions that can help Australians achieve better financial futures today.
