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Empowering intergenerational certainty

Helping empower Australians to make better decisions, build lasting legacies, and gain greater financial confidence.

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Tax Optimised Investment Series

Building an optimistic future through a new way of tax aware investing.

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It’s time to think about retirement planning and leaving a legacy

After years of saving, it’s time to think about your estate planning and retirement income needs. For millions of Australians, superannuation sets people up for a good life in retirement. But there’s another side to the superannuation story.

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Boost your retirement lifestyle with Generation Life LifeIncome

Introducing our investment-linked lifetime annuity delivering more flexibility and more choice. LifeIncome pays a regular income for life. It is designed to optimise your retirement income and complement other retirement solutions such as an account-based pension and the Age Pension.

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Investment bonds: the best alternative to superannuation

Did you know an investment bond offers a tax effective way to build wealth with no limits on how much you can contribute or when you can access your investment?

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Forward thinking tomorrow for all generations

Our award-winning solutions continue to evolve to support advice across generations to encourage intergenerational wealth certainty. Whether it's building wealth tax-effectively to complement superannuation, helping retirees to live their dream retirements, or enabling seamless wealth transfers across generations, we're here to support financial advisers and investors every step of the way.

Investor strategies tailored to your wealth accumulation needs
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The Avengers of Advice: Assemble Your Structures!
Advisers can’t rely on a single structure. Real strength comes from assembling super, personal investments, family trusts and investment bonds into a coordinated, resilient strategy.
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High-net-worths explore alternative strategies to preserve wealth
More families are exploring how to transfer some of their wealth to their beneficiaries while they are alive.
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Cruise into retirement with confidence
Australians are planning getaways with a renewed sense of freedom. The same spirit should extend to retirement, yet too many retirees still hesitate to spend.
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News and insights

22 September 2025 • 10 mins
Accurium research: Confidence for Life – A retirement advice framework

Accurium research confirms LifeIncome can have a significant role in enhancing retirement confidence

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08 July 2025 • 8 mins
Money Magazine Consumer Finance Award - Investment Bond Provider of the Year 2025

2025 Investment Bond Provider of the Year by Money Magazine

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06 June 2025 • 7 mins
Generation Life wins three Marketing Advertising & Sales Excellence Awards 2025

We’re proud to announce that Generation Life has won three Financial Standard MAX Awards 2025.

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