We are proud to announce that Generation Life has been awarded the 2025 Investment Bond Provider of the Year by Money Magazine as part of their Consumer Finance Awards for 2025.
This is the fourth year in a row we have been honoured with this prestigious award, which recognises the leading banks, financial institutions and insurers in Australia. Generation Life has received this award based on our financial and market strengths, product benefits, customer service, and support and training of financial advisers.
This award is testament to our continued success as the leading investment bond provider offering continued innovations for financial advisers and their clients in 2025 and our significant estate-planning features for families who want to control how and when distributions are paid and preserve wealth for their own loved ones.
Felipe Araujo, Chief Executive Officer at Generation Life, said: “We’re extremely proud to be redefining what investment bonds can do—offering investors a smarter, more tax-aware approach to build wealth for the future."
"We also believe our investment bonds are second to none when it comes to estate planning—empowering Australians with greater control and confidence in how they pass on their wealth to the next generation. We wish to thank Money Magazine for this outstanding recognition for the fourth year in a row."
About Generation Life
As the pioneer of Australia’s first truly flexible investment bond, Generation Life has been at the forefront of providing innovative investment, estate planning and retirement solutions since 2004. As an innovation led business, we constantly strive to enhance our products and processes to optimise after-tax investment performance for our investors.
We are a leading specialist provider of tax optimised investment, succession planning, intergenerational wealth transfer, estate planning and retirement income solutions - with over $4 billion invested with us to date.
Discover Generation Life’s Investment Bonds
Generation Life Investment Bonds are designed to provide tax-effective investment solutions to help achieve a secure financial future across all generations. We provide investment solutions with investment choice that can help build wealth tax-effectively, provide a child a financial head start in life, or pass on wealth and provide for loved ones with certainty and simplicity.
